Hospitality businesses in the Thames Valley could see a boost from the World Cup this summer – but experts warn it will not solve deeper financial pressures facing the sector.

Insolvency specialists Antony Batty & Company say pubs, restaurants and bars are likely to benefit from increased spending as England progresses in the tournament.

According to industry estimates, football fans are expected to spend nearly £900 million in hospitality venues during the World Cup – more than double the £442 million recorded during the 2022 tournament.

Matt Waghorn, director at the firm, said: “England’s progression in the World Cup is a welcome boost for everyone, including hospitality providers.

“A staggering £536 million is expected to be spent on drinks and a further £361 million on food.”

However, he warned the uplift would be short-lived against a backdrop of rising costs and economic uncertainty.

Mr Waghorn said: “This is a short-term lift for a sector which has faced almost £7 billion of tax rises through VAT, business rate rises and minimum wage increases over the course of the past two Budgets.

“Hospitality closures are sadly forecast to hit six a day this year and the broader economic backdrop remains incredibly challenging.”

He added that uncertainty around the wider economy and political landscape was continuing to affect consumer confidence.

Mr Waghorn urged business owners to seek advice early if they are struggling financially.

He said: “When your business is struggling it can be difficult to talk about, but consulting experts can result in positive action which can prevent insolvency and ultimately protect the business, its customers, and its staff.”

The firm said early intervention can help businesses manage cash flow, understand their legal obligations and explore restructuring options before debts become unmanageable.