The location of the new High Wycombe branch of Smyths Toys has been confirmed. 

Smyths Toys Superstores will launch later this year at Eden Shopping Centre in High Wycombe.

The new store will bring Smyths full range of toys, games, gaming products, bikes, outdoor play equipment, and nursery essentials to the town.

With more than 280 stores across the UK and Europe, this will be one of the first Smyths locations within a major shopping centre, as the brand is traditionally based in retail parks.

The new store will be located next to Boots and opposite Kids Corner, contributing to Eden’s expanding family-focused retail and leisure offering.

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Details about the official opening date and launch celebrations will be shared soon on Eden’s website and social media channels.

In the meantime, families can look forward to exploring one of the UK’s leading toy retailers in time for the Christmas season.

Andrew Norton, centre director at Eden, said: "We’re incredibly excited to be welcoming Smyths Toys Superstores to Eden.

"It’s a fantastic addition for High Wycombe and gives families even more reasons to visit the centre.

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"The opening also reflects the continued appeal of town centre destinations and highlights Eden’s ongoing growth as a place to shop, dine and enjoy family experiences.

"Alongside other exciting openings this year including Mountain Warehouse and Pirates Landing, it’s another major step forward for the centre and our visitors."

Eden Shopping Centre said the opening is part of a wider phase of growth.

In June the centre will see the arrival of Mountain Warehouse alongside Pirates Landing, a new family adventure venue set to become one of its largest leisure attractions.