Businesses on High Wycombe High Street say they are facing a range of challenges, including shoplifting and limited parking, which they claim are affecting their ability to operate.

Multiple business owners and staff reported ongoing issues with theft. One worker described “small-time thieves” as the main problem, adding that their shop had been targeted earlier that same day and that incidents like this occur regularly.

Thames Valley Police said action is being taken to address the issue, with a force-wide initiative targeting retail crime.

Sergeant Liam Dunkley, Central Lead for Operation Purchase, said: “Operation Purchase is Thames Valley Police’s overarching strategy to tackle retail crime across the force.

“We have adopted this approach to ensure a more effective and consistent response to reports of retail-related offences.

“This operation reflects our commitment to making retail crime a priority, strengthening trust within our retail communities, and demonstrating that we take these incidents seriously.”

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He added that the impact of retail crime extends beyond businesses themselves.

“By working closely with retailers and partners, we aim to prevent offences, support victims, and bring offenders to justice.

“Our message is clear: retail crime will not be tolerated,” Sgt Dunkley said.

Meanwhile, retailers also raised concerns about parking. Staff at Londis said shoplifting had decreased compared to last year but remained an issue.

They added that the lack of free parking on the High Street was having a negative impact on footfall, suggesting that even 15 minutes of free parking could help attract more customers.

Another retail worker echoed these concerns, saying they “really struggle” with parking and that it adds further pressure at a time when fewer people are shopping in person.

Buckinghamshire Council said it is aware of the concerns and is working to balance the needs of businesses, residents and visitors.

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Steve Bowles, the council’s Cabinet Member for Communities, said: “We understand the concerns raised by local businesses about parking on High Wycombe High Street and the impact this can have on footfall.

“We carefully review our parking arrangements to strike a balance between supporting local trade, managing traffic flow, and ensuring fair access to spaces for residents and visitors.

“While we recognise that free parking can be attractive to visitors, we also need to make sure there is a good turnover of spaces so that as many people as possible can access the High Street.”

He added that a range of parking options is available in the town, including short-stay spaces, car parks and alternative travel methods such as public transport and active travel routes.

“We will continue working with local businesses and partners to understand their concerns and explore opportunities to support a thriving High Street,” Mr Bowles said.

“Businesses are also encouraged to share their views with their local councillors, who play an important role in representing community feedback and helping to shape local priorities.”