The location of a new ProCook store in High Wycombe has now been confirmed as the Eden Shopping Centre.

Last month, the Bucks Free Press reported that the British cookware and kitchenware retailer was planning to open a branch in the town after advertising for a Store Manager to lead the launch of a "brand-new High Wycombe store".

At the time, the exact location had not been revealed.

However, Eden Shopping Centre has now announced that ProCook will be opening a new store at the centre, bringing its range of cookware, kitchenware, tableware and cooking accessories to Buckinghamshire shoppers.

In an announcement on its website, a spokesperson for the shopping centre said: "ProCook is opening a brand new store at Eden, bringing its much-loved range of premium cookware, kitchenware, tableware and cooking accessories to Buckinghamshire."

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The retailer sells own-brand cookware, knives, bakeware, kitchen gadgets, dining products and small kitchen appliances through more than 50 stores across the UK and its online shop.

Eden said the new store would offer shoppers access to "professional-quality pots and pans, knives, bakeware, small kitchen appliances and stylish dining essentials".

The opening is the latest in a series of arrivals at the shopping centre.

Other recent additions include indoor soft play attraction Pirates Landing and outdoor retailer Mountain Warehouse, while Smyths Toys Superstores is due to open at the centre later this year.

An official opening date for the new ProCook branch has not yet been announced.

The retailer already has a Buckinghamshire presence at Centre:MK in Milton Keynes.

When advertising the High Wycombe Store Manager role, ProCook described the opening as an opportunity to "shape a brand-new team, build a positive culture from day one, and deliver the outstanding retail experience ProCook is known for".

Founded more than 20 years ago, ProCook designs its products in-house and sells directly to consumers through its stores and website.