Plans to rebrand Marlow’s Giggling Squid restaurant have been approved, after an earlier scheme was refused.

The Thai restaurant, on West Street, had previously submitted rebranding plans that were criticised by Buckinghamshire Council’s conservation and listed building officer.

In their report, they said the proposed development would fail to preserve the special interest of the listed building and would not maintain the appearance of Marlow Conservation Area.

The council concluded that the plans failed to preserve the special interest of the Grade II listed building, citing excessive signage and inappropriate lighting.

They said at the time: “Furthermore, the alterations do not respond well to its context as a designated heritage asset.

“The proposal would detract from and would not preserve the character and/or appearance of the surrounding Marlow Conservation Area.

“The proposed development would lead to less than substantial harm to the significance of the listed building, this harm should be weighed against the public benefits of the proposal.

“No public benefits are evident, and the proposed works fail to demonstrate a compelling justification.”

However, planning officers said the revised application had addressed those concerns by scaling back the signage and proposing more appropriate lighting.

In a report approving the new plans, the officer said the amended scheme would enhance the appearance of the listed building and would not negatively impact the character of the conservation area.

It said in the application: “The proposed external alterations are focused around rebranding as Giggling Squid.

“The current decoration scheme is proposed to be updated to pale green brand colours, Dulux ref. Willow Tree and Fennel White.

“24 West Street is part of a group of listed buildings from no.4-32 West Street, of which some have decorated frontages.

“The proposed redecoration will not disrupt street harmony. Two new joinery fascia signs are introduced at low level in front of the brick stall riser.

“Giggling Squid opened at the site in 2013, replacing previous restaurant Pachangas. The decoration and adverts have not been altered since.

“The proposed external redecoration does not disrupt street harmony and have no impact to the listed building fabric otherwise.”

The plans would not increase the building’s floor area, nor would they alter its scale or layout.

Planning permission was granted subject to conditions, including that paint colours must match those specified in the approved plans and that the LED strip lighting must be warm white.

The council said the conditions were imposed to ensure a satisfactory external appearance to safeguard the architectural and historic interest, including the special qualities which are a character of the listed building and surrounding conservation area location.